I am not here to pretend to you that I am some SEO whiz kid, but I have gotten to know the basics over the past few weeks and here’s a simple explanation:
Google has developed automatic algorithms that rank your site. They send out what are called “spiders” to “crawl” your site and check it for over 100 indicators that determine whether your site is valuable or useless. These indicators include things like back-links, domain age, traffic, fresh content, etc.
SEO is the art of making sure those spiders are happy with that they find. It is an extremely complex field that is constantly changing but in all that chaos there are a few constants that have remained true since the beginning. Blogging has the ability to boost the SEO rating if the content is fresh and non-repetitive.
3 ways to boost the SEO rating of the blog is to insert :
Get on Flickr or Photobucket and use original images on your blog. Even better if you take them yourself.
Make tutorials or do video posts with your webcam. This builds links and traffic from YouTube and does well on mobile devices.
iTunes is growing fast as people get better smart phones and spend more time plugged
- Social Media
Believe it or not, Google also returns social media search results. If you connect your blog to your Facebook, Twitter, and other social media accounts, you give search engines one more thing to find when people look for your company. As long as you use search terms in your titles and meta descriptions, you’ll boost your SEO through social media listings, too.
- Guest Blogging
Learn more about why guest blogging helps the rating of SEO.
Now that you understand why blogging is essential to improving your SEO results, you probably want to get started right away. Don’t get bogged down or feel overwhelmed. A systematic approach is what you need, starting with a content calendar. So now you have a little insight into why blogging helps your SEO go out and give it a go and watch your blog bloom!
With a big deadline looming I decided to focus this blog post on content from other people. Rather than a guest post, below is a random assortment of comments from folks within my network who aren’t in the field of marketing communications. Remember: their opinions should matter to you because they’re the reason you’re promoting what you’re promoting or communicating what you’re communicating!
From the perspective of consumers of marketing strategies:
- DON’T insult my intelligence.
- DO differentiate yourself from your competitor. I treat marketing as the company’s attempt to highlight the best side of a product by exploiting people’s desires, while washing away its blemishes. As such, I alternate between ignoring marketing and trying to interpret its message, mostly the former.
- DON’T try to pretend that your marketing is organic and viral when the language clearly identifies you as a marketer. I.e., don’t be an online sock puppet.
- DO clearly…
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Top 5 tips for creating great Facebook content
There’s questions that need to be asked when discussing Facebook content , is it for a business, how regularly do you update the page and can you do more with it? If you’re a new business and need help to create a Facebook page check this link out.
Facebook is a great way for a business to communicate with existing and potential customers. If the Facebook content is not engaging and informative it will not be an asset to the business. The content of the Facebook page needs to boost the offline business and increase the conversion rate on-line.
Do not fear, Gaby is here with 5 tips that will get the Facebook page rocking and generating some conversation and maybe even some income.
1. Post a Variety of Content
Let’s imagine you own a restaurant business. On your page, you’ll want to share a variety of content like:
- Blog Posts – what’s new and happening at your business? Did you see the latest addition to the menu?
- Photos – in addition to photos of your restaurant, take snap shots of workers and customers. Upload videos and pictures from events you’ve attended or hosted, like your Blogger Met events.
- Press Releases – let customers know about the updates and improvements you’ve made.
- Videos – a short video of your chefs at work, a virtual tour of the business. Try things out and see what gets attention. No one expects you to get it right the first time!
2. Link sites!
Always link back to your business website and other social media accounts. This boosts your page’s search engine rankings, thus increasing your potential visibility with prospective customers. Some customers may have a preference of another social media outlet so don’t alienate them.
3. Two Tips in one. Run contests but run them in moderation!
Of course we can’t forget about contests, the bread and butter of Facebook pages. Contests are great, but they should be a fun and exciting event, not the norm. There are so many ways competitions and contests can be run so try something new!
4. Allow fans to post on the wall.
The idea of the Facebook page is to promote the business so why not let the public write to you. They might generate a conversation, spark some controversy and create publicity. You never know , there’s no such thing as bad publicity , right?
5. End the post with a question.
I think that’s easy enough to do, this encourages the consumer to interact with that particular post.
Easy enough to do don’t you reckon?
The Future of social Media is mobile
Today there are almost 3 billion people connected to each other through the Internet, Social Media and Mobile Technology.A billion new mobile subscribers were added in the last 4 years. By 2022 the total number of connected humans will increase to 6 billion. If these facts and figures are not enough to convince you that the future of social media is mobile I don’t know what will!
On my own phone alone I have numerous social media applications that keep me flooded with updates on current affairs, celebrities, friends, family and so on. As I grow older my social media needs change just as technology does. Where Bebo was my only form of social media as a preteen I’m now twenty-three and have Facebook, Twitter, LinkedIn, Instagram (which happens to be my favourite) Pintrest, Flickr, this blog and many more. Maybe your reading this and Twitter is your favourite app but read this and see the simple explanation why Instagram’s mine!
Times have changed and with the research and development of new technology that’s increasing day by day keeping connected is at the touch of your fingers. Only last week Apple released there ‘Apple Watch’, which seems to be disappointing for those invested! Check out this view of the watch to see for yourself! I watched it and don’t think I will be parting with €500+!
“I think on mobile, people want different things,” Zuckerberg told The New York Times. “Ease of access is so important. So is having the ability to control which things you can get notifications for. And the real estate is so small. In mobile, there’s a big premium on creating single-purpose first-class experiences.”
Coming from the founder of Facebook this means a lot. He tends to be able to predict the newest trends in social media and mobiles combined. So I will try to stay up to date and update my social media apps!
My APPrentice idea!
A4C (App for College)
My App idea was a solo adventure for Cork Institute of Technology. The challenge was put to our class to design an App and enter it into a competition. I entered the competition after conducting some brain storming. The idea was that the App would be for piratical use ,to help fellow students like myself throughout their college life.My house mates helped me in the process which was greatly appreciated as they are also students and it aided fully grasp their needs in relation to the App design. The lecturers will also benefit from this App as it allows students to learn and understand the course content with more ease.
The App ideally will be called A4C (App for College).
The App will be used by colleges initially. Each course has acronyms and abbreviations that are specific to that courses content. The abbreviations and acronyms that will be complied into separate categories such as : Business Studies , Mechanical Engineering and Social Care. Thus if abbreviations and acronyms had double meanings they will only be found in the category that’s relative to the course being studied by the student.
There will also be an option for a student to input certain words they need to remember for exams or presentations and the App will generate an anagram . This anagram design aspect will be easy to use and hopefully will help students and satisfy our needs. Each college will have have a registered administrator that will be responsible for updating any unique acronyms and abbreviations to the college .
A4C is an App that has unique features that hopefully will be admired by the judges of the competition and might lead to expansion into other walks of life such as an abbreviations and acronyms App for different industries.
Wish me luck, who knows this could be the winning idea !